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Creative Content + YouTube StrategistBASED IN CHARLOTTE, NC

Dakota
Beets.
Creative
Strategist.

I’m a video producer at NASCAR, working across creative development, production, editing and YouTube strategy. This is a selection of the work I’ve helped bring to life.

View selected work
Dakota Beets working behind the camera during a Georgia Athletics production
IDEAS. PRODUCTION. IMPACT.SCROLL TO EXPLORE
EXPERIENCE ACROSS
NASCARGEORGIA ATHLETICSHARVARD ATHLETICSCHARLESTON BATTERY

01 / SELECTED WORK

Selected
work.

Projects, contributions and results.
Created with production teams across some of the top brands in sports.

PORTFOLIO-WIDE REACH

Across all channels.

Work I’ve contributed to across teams and platforms.

Explore the full portfolio on Gondola
7.84M+

7,849,872 recorded views

303 posts tracked on Gondola · October 1, 2026

Portfolio-wide and featured YouTube totals can overlap; they are shown separately.

≈3M

Featured YouTube views

≈74.3K

Featured YouTube likes

12

Featured YouTube projects

02 / HOW I WORK

From the idea
to the audience.

My approach combines creative development,
hands-on production and audience insight.

01

Develop the
idea.

I help shape concepts, interview questions and video formats around a clear reason to watch. My starting point is the audience, the people involved and the story we can tell.

CONCEPTS + FORMAT DEVELOPMENT
02

Build the
story.

I contribute across producing, filming, editing and motion graphics, with a focus on strong talent moments, clear storytelling and a cohesive final edit.

PRODUCTION + POST
03

Think beyond
the edit.

I work on titles, thumbnails, hooks and pacing alongside the production itself. Performance helps me understand what connected and what to improve in the next video.

PACKAGING + PERFORMANCE

03 / ABOUT ME

Hey, I’m Dakota.
I like a good
“what if?”

My work starts with an idea, and follows it through the edit.

I’m a YouTube video producer at NASCAR, based in Charlotte. Before NASCAR, I worked in digital content with Harvard Athletics, the Charleston Battery and Georgia Athletics. I hold a B.A. in Marketing from Clemson University, which shapes how I think about both the creative work and the audience it reaches.

I enjoy the balance between creative decisions and audience strategy: developing formats, working with talent, shaping an edit and finding the title or thumbnail that makes the story click. Voyager Creative is a collection of my work and the thinking behind it.

More about me on LinkedIn

04 / GET IN TOUCH

Let’s
connect.

Interested in my experience or a role on your team?
I’m based in Charlotte and would welcome a conversation.